leilamaeve: TomTom shows signs of life with Traffic Manifesto, aims to shorten European travel times by 5 percent

Thursday, September 30, 2010

TomTom shows signs of life with Traffic Manifesto, aims to shorten European travel times by 5 percent

We're actually surprised that TomTom's still going strong after Google and Nokia unleashed their free satnav offerings many months ago. If you need some convincing, try this: following the launch of its Go Live 1000 series earlier this month, TomTom has just published a manifesto on its mission to encourage "better use of existing road capacity," and eventually "reduce journey times for everyone by up to 5 percent where there is traffic." Actually, by "everyone" TomTom means Europe, and according to its computer simulations, this would apparently require 10 percent of the continent's drivers to be hooked up to its HD Traffic active load-balancing service. There's no time frame given here, but it'll probably be awhile -- in the video after the break, CEO Harold Goddijn admits that out of TomTom's 45 million drivers, only about 1 million (or 2.2 percent) are currently connected to its live services. That said, this figure might get a little boost once TomTom starts providing free traffic data to radio stations and TV channels as part of its manifesto (in return for some cheap publicity, of course).

On a related note, TomTom has also just rolled out HD Traffic 4.0, touting its "higher accuracy, reporting up to 200 percent more traffic jams during rush hours than previously." Existing HD Traffic customers from eight nations -- including Switzerland -- need not fiddle with anything to utilize the new service, and by year's end seven more countries will join the party. Meanwhile, we're still waiting on TomTom's own take on the App Store -- who knows if the company will even survive long enough to reach its goals. We kid, we kid. Or do we?

Gallery: TomTom shows signs of life with Traffic Manifesto, aims to shorten European travel times by 5 percent